The Prospect of planning a special celebration or corporate event with so many intricate details can be daunting. As event organisers our job is to make sure your event is just as you hoped it would be, leaving nothing to chance and no detail forgotten. We have created a list of 6 great event orientated ideas that can help promote your business. These event ideas will help you to increase brand awareness, interact with your existing ones, as well as attracting new ones.
Idea 1 – Create a pop-up shop
A pop-up shop is a great way to build brand awareness. This can be done either in your own premises, or renting out a space in a good location for a day or two. For example, if a shop is in between new tenants, this is a great opportunity for renting out the space for a short period of time at a busy shopping centre.
You can showcase and sell current and new product or services, as well as offering discounts and reduced prices to returning customers. This is an effective way of gaining new customers. Don’t forget to take down their contact details so that you can keep in touch.
A great way to attract people to your pop-up shop would be to have an exciting experience or entertainment that makes your business stand out on social media. How about a photo booth that prints your companies name or logo onto the photo in the shop? All your new clientele will be sharing their awesome experiences with their friends!
Idea 2 – New Product or Service Launch
If you are launching a new service or product, what better way to promote it than to have a launch party where you can shout out about something new? Spread the word everywhere you can think of all about your launch party – send emails to existing and new customers and make sure you have included posts on all your social media platforms.
Create an offer such as “bring a friend for 10% off to attendees” to entice people to attend.
Idea 3 – Social Media Marketing
Social media is a extremely useful way to get your brand name out into the public eye, especially at an event.
Prepare a personalised frame for customers to use on-site or ask customers to share a photo or video using your service or product with your logo when they are sharing online.
You can email them a quirky strap line with your logo to print off. Think of a great gift you can offer to all these loyal customers who shares their photo and tags your company! You can even use your personalised frame at exhibitions, product launches and cocktail parties.
These are all brilliant way to help with brand awareness and boost your google rating.
Idea 4 – Attending Events as an Expert
Although hosting your own event is an effective way of marketing your business, another way to do this is by exhibiting at events as an expert.
Exhibiting at an event where you are showcasing your services can tell potential customers a great deal about your company and the positioning within your industry.
Let your target market come to you instead of trying to find them. If you exhibit at a well known exhibition, then you are more likely to be considered as a serious and successful business.
Make your exhibition stand interesting – many companies will offer some sort of freebie to potential clients.
This could be something as simple as a pen with your logo or go for a quirky freebie that they want to keep and show everyone. This makes your company memorable and discussed with future potential client.
Idea 5 – Hosting Workshops
Hosting a workshop to existing and new clients can be a great way of connecting with your customers to see what they really want from your business.
Research popular questions by running some survey’s via email or social media so that you offer workshops that your client need. Or at an event you are already hosting, include a couple of questions on your evaluation forms to do with future topics they are interested in.
You could also arrange a speaker or activity to cover a topic of interest your potential clients or loyal customers share with you.
You can host a workshop at your premises, or rent out a space such as a coffee shop, meeting room or quirky venue.
Idea 6 – Customer Loyalty
Loyal customers are key to a successful business. Make your most loyal customers feel valuable and draw attention to your business with a VIP event.
Keep it small — think after-hours cocktail style party. So that you can offer all customers canapes and cocktails while enjoying a special activity like a jazz singer, entertainer or massage.
When your loyal customers come to your VIP event, there should always be something that they can tap into. Although they are attending for free, you can still promote your latest product or tell them about a future event, workshop or talk that you may be organising.
If you need help with planning any of the above events, please give us a call on 020 8905 2908 or email us at firstname.lastname@example.org